Tradition is a term that gets bandied about a lot. But if there's one company in the shoe industry that can truly lay claim to this term, it's BIRKENSTOCK. BIRKENSTOCK has been making shoes, insoles and shoe components for six generations. The success of the family company is rooted in its commitment to the art of making orthopedically inspired shoes. Over the centuries, it has built up a wealth of unparalleled experience that it has passed down from one generation to the next, with each generation cultivating and expanding this knowledge.