Sephora (Inside JCPenney)

Discover the latest in beauty at Sephora. Play in the world of prestige beauty, be inspired, and explore our unrivaled selection of makeup, skin care, hair care, fragrance and more from classic and exclusive brands including Fenty Beauty by Rihanna, Drunk Elephant, Sephora Collection and so much more. Visit sephora.com/happening to learn more about what’s happening in your Sephora – exclusive products, brand events and more.

  (563) 391-4800

New from Milk Makeup

See what's just arrived. Stop by and shop in store today.

Natural-Finish Foundation for $20

Hurry in and get Natural-Finish Foundation for $20 in store for a limited time. Some restrictions may apply. Offer details and dates may vary by loca...

New & Only At Sephora

These exclusive arrivals won't last long - treat yourself before they're gone. Stop by and shop.

  (563) 391-4800

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